DAI is a movement and multi-faceted brand that stands on universal knowledge and arts. Our mission is to teach the youth that by valuing knowledge at a higher level, they can better themselves in life. This brand is for people who not only know who they are but are creating who they want to be as they elevate in life using knowledge and expressing themselves through art. With knowledge and arts, we help free minds. Every bit of knowledge lifts a piece of the veil that is used to cover the truth of the world and we want you to take that journey with us as we uncover the truth.